The world might have to wait a few extra months for the latest James Bond blockbuster, but a Melbourne real estate agent’s own take on MI6’s finest is streaming now.
Collings director Christian Gravias is becoming known for his creative approach to real estate marketing, which injects his love of cinema into showing off a property online.
“The reason why we do these videos is we want to attract as much attention and as many eyeballs onto a property as possible,” Mr Gravias told the Herald Sun.
“The buyer of the Joker property saw the video, saw enough to get interested, clicked the link, came to the open and ended up buying the property.”
Mr Gravias directs the videos himself and said his latest listing “had to be James Bond”.
“It’s very modern, the house is controlled by a touch pad, including all the lights, it’s very gadgety; there’s a cinema room and a lift — it had James Bond written all over it,” he said.
The cinematic experience follows a dashing young Bond on the hunt for iconic evil henchman Oddjob through the neighbourhood before receiving intel the vertically challenged bad guy is at the listing. Action and suspense — and a showcase of stylish modern living — ensues.
Mr Gravias said the video had about 30,000 views online so far and the agency expected it to get up to about 100,000; the Joker video did about 120,000.
“The Eaglemont vendor loved my social media; we did a virtual tour of the property, which has now worked out great given we’re facing the possibility of lockdown, people are able to walk through the home on their computer,” he said.
“We also did a vendor video where he’s talking about the property, a lot of different techniques — that’s how I won the business.
“Social media is ridiculously under utilised, especially in the real estate industry; every other industry uses it well, but real estate doesn’t.
“We’re heading into really tough times at the moment; if agents aren’t adapting to these new marketing methods they’re going to find it very difficult to survive.”
The property has a price guide of $2.72 million, with expressions of interest closing April 6.