Original Brighton mid-century home at risk of demolition after sale

Original Brighton mid-century home at risk of demolition after sale nmprofetimg 1831

An award-winning mid-century marvel could soon face the wrecking ball after being sold through a real estate campaign targeted at developers.

The near-original property, with timber detailing that would be “impossible to replicate”, at 34 Were St in Brighton has sold for $3.41 million.

Buxton Brighton agent Ross Walker said he did not know what the buyer’s plans were for the 836sq m block but he could “not guarantee the house would stay up”.

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Inside Breedon House in Brighton.

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The main image used during the sales campaign.

“From the outset we believed more developers were interested than those wishing to retain the physical home and that assumption has been realised,” Mr Walker said.

“We’d love it if the home was kept but in the end it’s our job to sell to the highest buyer.”

Architecture advocates have slammed the advertising campaign, which used an abstract block of land as the main image for the majority of the sales campaign.

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Light floods into the modernist home.

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Timber work on the ceiling could be impossible to replicate.

Beaumaris Modern member Fiona Austin said the advertising was “quite disturbing” and made it difficult for mid-century lovers to know the house was even on the market.

“It’s been designed by a very good architect (Geoffrey Woodfall), beautifully oriented on the block and I don’t see how you better it,” Ms Austin said.

The Beaumaris Modern committee has started an application for the property to be considered of heritage significance on a state level, which could help save the property from being torn down, she said.

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Aerial and external shots were the only images in the campaign at first.

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The house is on a big corner block.

Mr Walker defended the agency’s decision to first list the property with only external and aerial shots.

“We weren’t in a position to get photos taken or a floorplan made for personal reasons relating to the family,” he said.

The sale sign at the front of the house displayed an image of the land size without any internal photos.

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The sale sign only displayed the land size.

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A retro kitchen.

The online campaign description called the five-bedroom property, which was owned by the family of the late original architect, “once at the vanguard of fashion and style”.

But it also said the large corner block was a “rare chance to make your mark on a picturesque streetscape with one or two landmark residences”.

The 1966 home built by Geoffrey Woodfall, which was cited for its design by Australian Home Beautiful and Australia House & Garden, had not been assessed for heritage significance by Bayside Council.

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There were no heritage protections on the home.

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There are five-bedrooms inside.

Ms Austin said the quality of timber and brickwork would be nearly impossible to recreate today. But it was not the first time a one-of-a-kind house had been knocked down in the area.

“In Bayside we are losing too many significant houses because heritage studies are not up to date and regularly reviewed,” Ms Austin said.

“Our group have identified over 50 to 100 houses that are locally significant that are not protected.”

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