Loading

6 Examples of Subliminal Advertising in Paid Ads

Posted by Tara Johnson on October 23, 2018 in Ecommerce Historically, there’s been a lot of hysteria around the phrase “subliminal messaging.” People have claimed filmmakers were subliminally driving viewers to concession stands for more…

Is Google Testing Video In Showcase Shopping Ads…

Posted by Greg Swan on October 23, 2018 in Google Adwords We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News feed.…

Paytms losses go up 270% to Rs 3,393…

BENGALURU: Vijay Shekhar Sharma's Paytm group is now losing more money in its online retail business, where it is a distant third behind Flipkart and Amazon, compared with digital payments, where it is the market…

Will Amazon Product Display Ads Be Absorbed into…

Posted by Tara Johnson on October 24, 2018 in Amazon Sponsored Products Will the Amazon Product Display Ad functionality be deprecated and rolled up into Sponsored Products? That’s the question top of mind for many…

2018 Facebook Updates Impacting Your Business

Posted by Tara Johnson on October 24, 2018 in Facebook Facebook can be an amazing tool for online retailers, especially as we enter the busiest shopping quarter of the year. The platform is constantly iterating…

Loading

Flipkart’s main arms widen losses, revenue jumps 39%

BENGALURU: India’s largest online retailer Flipkart’s two main units concluded 2017-18 with mounting losses even as their combined revenues shot up by 39%. Flipkart Internet, which runs the ecommerce platform, and Flipkart India, the wholesale…

How to Use Demographic Targeting in Google Ads

Posted by Greg Swan on October 24, 2018 in Google Adwords Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis on…

ShopClues revenue up 46% to Rs 273 crore

BENGALURU: Ecommerce marketplace ShopClues has seen a jump of 46% in revenues for financial year 2017-18 at Rs 273 crore, while the company also cut down losses significantly by 40% to Rs 208 crore during…

Paytm Mall ends FY18 Rs 1,800 crore in…

BENGALURU: Paytm Mall, the e-tailing business of Paytm and a distant third player in the e-commerce market, reported losses of almost Rs 1,800 crore for the year ending March 2018, according to RoC filings. It…

Myntra launches in-house plus size brand Sztori

New Delhi: Myntra has launched an in-house plus-size apparel brand, Sztori, specially designed to suit a larger range of body shapes and sizes, the company said in a statement. According to the company, after identifying…

Loading

Amazon India close to complying with data law

BENGALURU: Amazon has started storing payments data in India locally without mirroring it in their overseas servers, people aware of the matter said. The e-commerce company is expected to achieve complete compliance over the next…

Instagram Ad Specs in 2018

Posted by Tara Johnson on October 25, 2018 in Instagram Founded in 2010, Instagram stands as one of the younger social media networks – particularly in its advertising endeavors – and has seen an incredible surge…

Paytm Mall limits sellers’ return claims

BENGALURU: Paytm Mall has made changes to its seller policy, limiting the claims a seller can make against product returns, but sellers say they will end up with heavy penalties under the new policy. The…

How to Promote Your Landing Page Using Paid…

Posted by Tara Johnson on October 26, 2018 in Ecommerce Landing pages can be a great way to drum up business, as well as hone in on the messaging, products and strategies that really resonate…

Why You Should Open an Amazon Store [And…

Posted by Tara Johnson on October 29, 2018 in Amazon Marketplace As competition on Amazon continues to increase, more brands are being forced to find new ways to differentiate themselves from the competition. Leo Carrillo…

Amazon says it has donated $100 million from…

Amazon.com Inc said on Monday it has donated more than $100 million since 2013 to charities chosen by shoppers. The world's biggest online retailer gives 0.5 percent of almost any order's purchase price to a…