We’re also in early stages of exploring add’l potential revenue products that complement our advertising business, which may include subscriptions & others. It is very early; we do not expect any revenue against these in 2020. $TWTR
— Twitter Investor Relations (@TwitterIR) July 23, 2020
CEO Jack Dorsey said on an earnings call Thursday (via CNN) that “you will likely see some tests this year” of different approaches. He noted that he has “a really high bar for when we would ask consumers to pay for aspects of Twitter,” however. “We want to make sure any new line of revenue is complementary to our advertising business,” Dorsey said.
It’s unclear what types of revenue-driving products and subscription services Twitter has in mind. Without speculating too much, we could see an option to remove ads from the platform for a monthly fee, for instance.